Stay Travel Safe - Stakeholder and partner resources

We are in the second phase of changing restrictions due to coronavirus.

The current Scottish Government advice is to stay local, to walk, wheel or cycle and limit travel as much as possible.

As a trusted company/organisation operating in Scotland you can help people travel safely, in a number of ways:

  • Communicate the key travel messages below to your customers and employees
  • Produce editorial content for newsletters, intranet and website based on the key messages
  • Share assets on your social media channels and within your company/organisation
  • Amplify your own content about safe travel through our PR campaign

Below are a range of key messages and assets which you can include in your newsletters, website, intranet and social media channels. There are assets to support making travel decisions, covering the four journey stages. Click on the links below to download the assets for each journey stage:

You can use the key messages and assets to communicate with your audience at the right point within their journey.

As we move through the different phases of changing restrictions, the messaging and assets will be updated.

Stay Local to ease demand on the transport network

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Key Messages

  • We are in Phase Two of changing restrictions due to coronavirus. The advice is to stay local as much as possible.
  • Ease demand on the transport network by staying local as much as possible, for exercise, shopping or other activities.
  • You can now travel further than 5 miles for leisure or exercise but please think about your need to use public transport.
  • Public transport capacity will be around 10 to 20 per cent of normal. 
  • Please think carefully about whether you need to use public transport for travel - walk, wheel and cycle when you can and stay in your local area for exercise, shops and services.
  • You should work from home if possible, even if your workplace has opened.
  • If you are being asked to return to work, there’s advice on travel and what to expect at work at gov.scot/coronavirus

Suggested social media post

As lockdown restrictions change, it’s crucial that we continue to follow guidance to allow us to travel safely. Public transport capacity is limited so please think carefully before using public transport and stay local as much as possible. For more advice visit gov.scot/coronavirus #StayTravelSafe #staylocal

Assets

Is your journey necessary?

Key Messages

  • Stay local – ease demand on the transport network by staying within your local area as much as possible. You can now travel beyond 5 miles for leisure or exercise but please think about your need to use public transport.

  • If you do need to travel, try walking, wheeling or cycling to reduce pressure on the roads and on public transport where capacity will be limited.

  • If walking, wheeling or cycling, you must maintain physical distancing on the dedicated paths and routes.

  • Don’t travel if you have coronavirus symptoms: stay home, self-isolate and order a test.

Suggested social media post

Stay local – ease demand on the transport network by staying within your local area as much as possible. You can now travel beyond 5 miles for leisure or exercise but please think about your need to use public transport. If you do have to travel, try walking, wheeling or cycling where possible to help reduce pressure on roads and public transport. More at gov.scot/coronavirus #StayTravelSafe

Assets

Plan your journey

Got to travel - infographic

Key Messages

  • If you do need to travel, try to walk, wheel or cycle.

  • If you do need to use public transport, plan ahead, and leave additional time due to temporary restrictions or changes. Avoid peak times if you can.

  • Face coverings are now mandatory on public transport in Scotland (under 5s and medical conditions exemptions apply).

  • If you need to drive, avoid congestion, and travel outside of busy times.

Suggested social media post

During these uncertain times, it helps to plan your journey out. Make sure you have a face covering. Give yourself extra travel time to help handle temporary restrictions to public transport services, and try to avoid peak travel times wherever possible. More at gov.scot/coronavirus  #StayTravelSafe

Assets

On your journey

On your journey - infographic

Key Messages

  • Wash or sanitise your hands before every journey.

  • When travelling by public transport, wear a face covering – this is now mandatory (under 5s and medical conditions exemptions apply).

  • If your mode of public transport is too crowded, please wait for the next one.

  • Use contactless payment, m-tickets or smartcards rather than cash where possible.

  • Always keep a safe distance from others (including at stations). Where possible this should be 2 metres but if you do come within 2 metres of others, you should avoid physical contact.

  • Comply with any signage or instructions on public transport or from transport staff.

  • Be patient, respect staff and other passengers.

Suggested social media post

You now must wear a face covering when travelling by public transport. Remember to wash your hands before and after every journey. Use contactless payment wherever possible and remember to keep two metres apart from others. More at gov.scot/coronavirus  #StayTravelSafe

Assets

Completing your journey

Completing your journey - infographic

Key Messages

  • If you have onward travel, try to walk or cycle to your final destination.
  • Wash or sanitise your hands as soon as possible after your journey.
  • Follow guidance at your destination.

Suggested social media post

On completing your journey, make sure you wash or sanitise your hands and follow the guidance laid out at your destination. Have patience with staff and others as we navigate these uncertain times together. More at gov.scot/coronavirus #StayTravelSafe

Assets

Working Together

We recognise that there is already lots of great work happening to communicate safe travel messages across Scotland and we would be very keen to add value by highlighting the efforts that your organisation / company is taking. Sharing tailored content provides a more impactful and memorable message which will resonate with individual audiences. Please contact us below if you would like to be featured as part of our public relations work.

Please get in touch with Fraser Clarke, on behalf of the Scottish Government, at fraserclarke@stripecommunications.com