1 Introduction

Switched On Scotland Phase Two: An Action Plan For Growth

1 Introduction

This document establishes a 10-point plan to implement the second phase of Switched On Scotland: A Roadmap to Widespread Adoption of Plug-in Vehicles. It defines the actions that Transport Scotland and wider partners will take between 2017 and 2020 to accelerate the uptake of EVs and to realise the benefits that this will offer to individuals, communities, businesses and to the country as a whole.

1.1 Background

The Switched On Scotland Roadmap sets out Scotland's long-term strategy for advancing electric and plug-in hybrid electric vehicles (EVs/PHEVs). The Roadmap was published in September 2013 and drew on extensive consultation with stakeholders. It is a comprehensive strategy to achieve a vision to "free Scottish towns, cities and communities from the damaging emissions of petrol and diesel-fuelled vehicles by 2050."

The long-term strategy established by the Roadmap characterised the development of markets for EVs into three phases: launch, growth and take-off (see Figure 2). It recognised that each of these phases would require different actions to sustain and accelerate adoption of EVs.

Figure 2 - Three phases of market penetration of EVs

Figure 2 - Three phases of market penetration of EVs

This 10-point plan sets out the action required by Transport Scotland and wider stakeholders in the second phase of activity, with a focus on accelerating growth in markets for EVs as part of both a wider sustainable transport system and smart energy grid.

This plan builds on the 37 actions identified in the Switched On Scotland Roadmap, which largely focused on the launch phase, but many of which remain relevant and will continue to inform actions going forward.

This plan is informed by a detailed review[1], which was published in November 2016 and considered the progress that has been made, both at a strategic level and against the actions established in the Roadmap.

Further insights were collected in four workshops held between September 2016 and April 2017 by the E-cosse partnership[2]. These workshops brought together over 130 people from 60 different organisations to reflect on best practice and provide insights on the key challenges and opportunities presented by the growth phase of EV market development in Scotland.

It also benefits from extensive analysis and consultation undertaken for the 2017 Draft Climate Change Plan[3], 2017 Draft Energy Strategy[4], the 2016 Refreshed National Transport Strategy[5] and the 2015 Cleaner Air for Scotland Strategy[6].

1.2 Structure of this Document

The starting point for this plan is to explain how it builds on the Switched On Scotland Roadmap. The vision and joined-up strategy established by the Roadmap are restated in Chapter 2 with an explanation of how this will continue to guide Transport Scotland's approach.

Chapter 3 introduces an action plan for growth, explaining the approach of targeting key barriers and developing activities that will bring more customers into the market for EVs. This, in turn, informs a 10-point action plan that will:

  • Develop the necessary infrastructure and support that responds to the changing needs of the electric vehicle market (Chapter 4)
  • Encourage the development of new electric mobility services that improve the ease of use, experience, cost and overall desirability of EVs (Chapter 5)
  • Promote the economic, environmental and social benefits of EVs to sustain and motivate further progress (Chapter 6).

The final chapter considers how Transport Scotland will measure success across each of the 10 actions.