COVID-19 vaccination campaign on electronic road signs: EIR release

Information requested

"The following information via a freedom of information request, thank you in advance.

  • Who co-ordinated and/or directed the advertisement campaign to ‘get COVID-19 vaccinations’ on the trunk roads and motorways electronic signs within transport Scotland?
  • Was this ‘vaccination campaign on electronic road signs’ an internal initiative or external to transport Scotland?
  • If external, who proposed this to transport Scotland?
  • Was transport Scotland funded to run this ‘vaccination campaign on electronic road signs’? If so, how much funding was received and from who?
  • How long is this ‘vaccination campaign on road electronic signs’ expected run for?
  • Does Transport Scotland have any information on how this ‘vaccination campaign on electronic road signs’ will positively impact upon the journeys and road safety of road users travelling in Scotland?
  • Will Transport Scotland continue to run advertising campaigns on their electronic road signs that have nothing to with roads, disruptions to travel or road safety conditions for travelling?"

Full response and associated documentation available at:

Published Date 2 Mar 2022 Mode of transport Topic