Step 4: Narrative and indicators around travel by island residents, visitors and the island supply-chain

Step 4 is the first step in the process which focuses specifically on the travel needs of each community, although it should be noted that these are not defined in a formulaic way. Whilst Steps 1-3 develop comparable indicators across all routes, this step must consider the particulars of each community individually. This section sets out some of the issues that should be considered in relation to each segment of demand. Potential indicators are provided where appropriate but these will not tell the full story and must be supplemented by proportionate research on each community.

It is highly recommended that at least some primary research is carried out to understand resident and potentially visitor travel to and from an island. Whilst the type and extent of this research will be dependent on available information and data, an understanding of basic resident travel behaviour through an online survey should be considered an absolute minimum requirement.