Information about Transport Scotland
Sources of information about Transport Scotland
Most (91%) respondents had heard of Transport Scotland before completing the survey, a higher percentage than in 2024 (87%). Men were more likely than women to have heard of Transport Scotland (95%, compared to 88%). Those aged 35 and above were also more likely to have heard of Transport Scotland (93%, compared to 86% aged under 35).
The most common sources of information on Transport Scotland were the internet or social media (59%), road signs (40%), radio (33%), or television (32%) (Figure 8.1).
Those aged 65 and above were more likely than average to have heard about Transport Scotland on television (50%, compared to 32% overall), road signs (45%, compared to 40% overall), and magazines or newspapers (18%, compared to 11% overall).
Respondents aged 25-34 were more likely than average to have heard about Transport Scotland on the internet (74%, compared to 59% overall).
Use of trunk roads online information sources
More than half (56%) of respondents said they use online sources to obtain information about trunk roads, most commonly the Traffic Scotland website (34%) (Table 8.1).
Since 2024, there has been an increase in those who had used the Transport Scotland website (23% in 2025, compared to 17% in 2024).
| Information source | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Traffic Scotland website | 34% | 38% | 43% | 45% | 45% | 40% | 41% | 37% | 34% |
| Transport Scotland website | Not asked | Not asked | Not asked | Not asked | Not asked | Not asked | Not asked | 17% | 23% |
| Traffic Scotland X (formerly Twitter) | 2% | 5% | 6% | 8% | 10% | 9% | 15% | 12% | 13% |
| Internet radio | 25% | 3% | 5% | 5% | 5% | 7% | 7% | 6% | 6% |
| Base (all who had access to the internet) | 1,735 | 1,797 | 1,812 | 1,830 | 1,841 | 2,008 | 1,259 | 1,128 | 1,075 |
Respondents aged under 55 were more likely than average to have used X, formerly known as Twitter (19% compared to 13% overall) and those aged 35-54 were more likely to have used the Traffic Scotland website (43%, compared to 34% overall).
Older respondents (aged 65 and above) were more likely than average not to use any of these online sources (54%, compared to 42% overall).
Three-quarters (75%) of those who used the Transport Scotland website rated it ‘fairly’ or ‘very’ good, higher than in 2024 (51%). Respondents were slightly less positive about the Traffic Scotland website, with 63% of those who used the website rating it ‘fairly’ or ‘very’ good (Figure 8.2).
Note: When rating online information sources, if a respondent had used more than one source of online information, they were asked to give their views on just one of these sources (randomly selected by the online script).