This report sets out findings
from qualitative research exploring the views of young people, teachers and
road safety professionals on the Your Call road safety education resource.
Road Safety Scotland commissioned us to undertake this work in 2013.
Your Call is a road safety
education resource designed specifically for use with 11 to 14 year olds in S1
to S3. Research has indicated that this
group are 'at risk' from pedestrian as well as passenger accidents.
The Your Call resource includes
two DVD dramas with a pedestrian theme aimed at S1/S2 pupils and a passenger
theme aimed at S2/S3 pupils. Both dramas culminate with the same accident.
The toolkit also contains packs of activity cards, further student activities
and teacher notes. The activities come packaged in a case. Overall, the
toolkit provides teaching materials comprising five activities for each of the
Your Call was developed by Road
Safety Scotland, which develops and coordinates road safety initiatives and
campaigns across Scotland. Four years after the launch, Transport Scotland and
Road Safety Scotland wish to review the use of the resource across Scotland.
Road Safety Units took different
approaches to distributing and promoting Your Call. However, the majority of Road
Safety Officers interviewed said they had either held a central training event
for schools in their area, or visited schools individually to deliver the
The majority of Road Safety Officers have not had any ongoing contact
with schools since its initial launch and were not able to say with any certainty
whether the resource was being used. A small number of Road Safety Units have
maintained contact with their schools since the initial distribution of the
Often, Road Safety Units took a reactive approach, providing Your Call
to the schools and offering to follow up with any requests for additional
support. But there were only a small number of requests received.
Use of Your Call
The ten case study schools were using Your Call, although the extent of
use varied from minimal to active. For all schools, road safety education sits
within the Personal and Social Education (PSE) curriculum and Your Call had been incorporated into this timetable.
All ten case study schools had used the DVD. Some had used both the
pedestrian (Matt's Story) and the passenger (Donnie's Story) DVD's, while others
had only watched one, or the other. The schools tended to stick to the themed
DVD which was age appropriate for their pupils. There were two exceptions,
with two case study schools using both resources with all year groups.
with Your Call
Teachers reported that Your
Call engaged the pupils and prompted discussion. This was also evidenced in
our focus group discussions, with pupils reacting well to the activities.
There was a good recollection of the resource among the pupils. In six
schools, Your Call was mentioned spontaneously, despite some pupils having used
the resource several months earlier. There was good recall about the storyline
and pupils praised the content for including topics such as distractions and consequences.
Learning from Your
Pupils and teachers felt that the
messages in Your Call reinforced messages that the pupils had heard before, and
that they were not necessarily learning anything new. Despite this, the
S1 and S2 pupils agreed that Your Call had influenced them to change their
attitude and behaviour while out on the roads. Pupils stated that they were
'more cautious and aware' particularly in relation to distractions such as
being on their mobile phones, or wearing headphones. Older pupils however did
not think that Your Call was powerful enough to change their attitudes or