About this report
report sets out findings from qualitative research exploring the views of young
people, teachers and road safety professionals towards the Your Call road
safety education resource.
Scotland and Road Safety Scotland commissioned us to undertake the work between
February and October 2013. The research findings will help inform updates made
to Your Call and the future development of road safety resources for young
Road Safety in Scotland
1.3 Road Safety Scotland (RSS), established in 2005, is part of
Transport Scotland. Its remit is to develop and coordinate Scotland's
wide-ranging road safety initiatives and campaigns. RSS works closely with all
Road Safety Units, and with the Road Safety Team in Transport Scotland, to
ensure a coordinated approach to road safety in Scotland.
1.4 Road Safety Scotland has a key role in developing and
distributing road safety education resources for different age groups, from
pre-school to high school.
1.5 Scotland's Road Safety Framework – Go Safe On
Scotland's Roads was published in June 2009 and set out the road safety
vision for Scotland, and Scottish targets for reductions in road deaths and
serious injuries to 2020. This includes a target of reducing the number of
people killed on Scotland's roads by 40 per cent by 2020, with an increased
target of 50 per cent for children (aged under 16).
1.6 Children and drivers aged 17 to 25 have been identified as
priority groups within the Framework. Road safety for young people is a
particularly important issue. Young people are significantly more at risk of
involvement in a road related accident. While figures from 2012 show clear reductions in the number of children killed and seriously injured,
compared to the 2004 to 2008 baseline, there were still 1,164 child casualties
and 2,290 casualties among 16 to 22 year olds. This represents over a quarter
(27%) of all casualties.
1.7 The Framework highlights that encouraging and educating young
people to be responsible on the roads is a key route to improving road safety.
Road safety education therefore plays an important role in working towards the
priorities and targets outlined within the Framework.
Your Call – the resource
1.8 Your Call is one of a range of secondary school
resources currently available from Road Safety Scotland. It was launched in
April 2009. Your Call is aimed specifically at 11-14 year olds,
statistically the most at risk age group, with lesson plans that link to the
Health and Wellbeing element of the Curriculum for Excellence.
1.9 The resource is designed to target S1, S2 and S3 pupils and is
arranged in two sections. The first section is aimed at S1/S2 pupils and
comprises a DVD and five follow up activities with a pedestrian theme. The
second is aimed at S2/S3 pupils and comprises a DVD and five follow up
activities aimed at passengers. The toolkit also contains packs of activity
cards, student worksheets and teacher notes. The activities come packaged in a
case. Overall, the toolkit provides five follow up activities for each DVD.
Road Safety Units (RSUs) were tasked with distributing at least one copy of the
resource to secondary schools in Scotland ready for the start of the 2009/10
that Your Call has been available for over three years, Road Safety Scotland
wish to undertake a review to assess how the resource is being used in schools
and what pupils and teachers think of it.
Research aims and objectives
overall aim of the research was to review the distribution, promotion and use
of the Your Call toolkit in secondary schools to test whether the resource is
fit for purpose.
specific objectives were to:
- investigate how the resource has been
distributed and promoted in different areas and schools;
- investigate differences in uptake and reasons
- explore how secondary schools use 'Your Call';
- explore opinions about the resource from the
perspective of the key user groups; and
- consider what young people have learned from
Your Call and what impact they think the resource has had on their knowledge
and attitudes to road safety.
1.14 This report sets out the findings from this review. Chapter
Two sets out the methods used in this study, while Chapters Three to Six focus
on research findings.
1.15 Chapter Three explores how Your Call was launched and promoted,
and Chapter Four explores how the resource has been used in schools. Chapter
Five focuses on views of the resource and suggestions for improvement are
reported in Chapter Six
1.16 Our key findings and recommendations are contained in Chapter Seven.
Each chapter concludes with a short summary section.
1.17 The overall direction of the study was led by the project
manager at Road Safety Scotland. A small Advisory Group was established
involving Road Safety Scotland and Transport Scotland.