Priority Focus Areas: Framework Funding

Outlined below are the various road safety initiatives, together with their commitments, which received Road Safety Framework funding to fulfil the outcomes identified under the Priority Focus Areas.

Some activities cover more than one outcome, demonstrating how road safety initiatives can be interconnected, with improvements in one area potentially leading to improvements in another.

Road Safety Initiative	Community Speed Watch
Location	Glasgow
Priority Focus Area	Speed	Age	Vulnerable Road User

Outcomes Identified

Speed – Increase the proportion of vehicles travelling at appropriate speeds on Scotland’s roads to support reducing road casualty numbers.
Pre-Drivers – Improve knowledge, positive attitudes and safer behaviours of individuals in relation to road safety before they start driving.
Older Drivers – Increase awareness and knowledge capability of older drivers and their families to make informed choices about safe driving.
Pedestrians – Reduce the number of cyclist casualties through good design, appropriate speed management, high awareness of and compliance with, road traffic laws and safe practices by all road users.
Cyclists – Reduce the number of cyclist casualties through good design, appropriate speed management, high awareness of and compliance with road traffic laws and safe practices by all road users.

Commitments Covered

RSF 19: Continue to publicise and educate people about the risks associated with speeding.
RSF 20: Continue to raise awareness of speed limits and their purpose, including those that apply to different types of vehicle on the different categories of roads.
RSF 21: Continue to support the Safety Camera Programme.
RSF 71: Encourage local authorities to implement any changes indicated by their review of speed limits and continue to monitor networks in order to identify changes where these may support casualty reduction.
RSF 72: Consider if the introduction of a Speed Awareness Scheme focused on speeding would be an appropriate contribution to road safety in Scotland.
RSF 73: Provide information on the benefits of lower speed driving in relation to fuel efficiency, health impacts and road safety.
RSF 75: Investigate whether alcohol is playing a greater part in pedestrian casualties and, if it is, consider what we can do to reverse the trend.
RSF 79: Seek to influence young people’s attitudes to road safety and future driving behaviour before they get behind the wheel and investigate the usage and delivery by schools of pre-driver educational intervention and event training resources such as and including “Get into Gear” in supporting their effectiveness.
RSF 83: Support initiatives to raise awareness amongst older drivers and their families, of their vulnerability and ways in which they can address this in order to make informed choices about safe driving.
RSF 95: Investigate and support ways to promote and facilitate initiatives relating to further accredited or certified training for older drivers including incentivisation to do this.

Initiative Summary

PS’s Community Speed Watch (CSW) programme is designed to engage and empower local residents to work in partnership with the police Scotland and Glasgow Council to contribute towards local and city-wide casualty reduction targets. The project will analyse the data gathered as part of the CSW project and contribute towards the mid to long-term framework commitment to investigate the links between road safety and disadvantaged children and those in ethnic minority groups. The project focuses on three identified areas of deprivation with a high percentage Black and Minority Ethnic (BME) population, and compares statistical information and other travel data against three more affluent areas with a low percentage BME population. The study includes the analysis of carefully designed questionnaires aimed at various types of road users including children, parents, older residents, community groups, businesses, drivers and cyclists. The project aims to:

Develop and deliver a Community Speed Watch programme in three identified disadvantaged areas to raise awareness of road safety and the issue of speeding and inappropriate speed within communities.
Gather valuable information and data to support the mid to long-term Framework commitment to “investigate the links between road safety and disadvantaged children and those in ethnic minority groups”.
Create a website to record all data and intelligence – live to 2020 – providing an even greater picture (linked to accident data) of road safety issues; where possible, in collaboration with Glasgow’s centre for Population and Health.

Road Safety Initiative	Rider Refinement North
Location	North and North East of Scotland
Priority Focus Area	Speed	Age

Outcomes Identified

Speed – Change the attitudes of motorcyclists of all ages towards their riding, how they think about how they ride and to reduce riding at inappropriate speeds
Speed – Assist in reducing the high number of motorcycle casualties in the North and North East of Scotland.
Speed – Educate motorcyclists of all ages, highlighting that driver error and inappropriate speed is a common factor in most crashes.
Speed – Develop and deliver a bespoke one day motorcycle education course to deliver to this group of vulnerable road users.
Age – The project will be well publicised in the local media and Police motorcyclists will liaise with local motorcycle trainers and approved training bodies, working with them to encourage young or inexperienced motorcyclists who have recently passed their test to attend this course.

Commitment

RSF 19: Continue to publicise and educate people about the risks associated with speeding.
RSF 20: Continue to raise awareness of speed limits and their purpose, including those that apply to different types of vehicle on the different categories of roads.
RSF 76: Provide support for motorcyclists, e.g through advanced rider training schemes and raise awareness of bad or dangerous riding behaviour, through safety awareness initiatives such as operation zenith.
RSF 60: Encourage younger drivers to undergo post-test training, by engaging with the private sector including the insurance industry to explore incentivisation, and to support national coordination of the use of outcomes based evaluation of post-test training.
RSF 92: Consider the needs and vulnerabilities of motorcyclists in developing motorcycle friendly roads and roadsides where this may support casualty reduction, while insuring that motorcycle safety is fully considered when other traffic calming schemes are introduced.

Initiative Summary

PS’s Rider Refinement North aims to assist in reducing the high number of motorcycle casualties in the North and North East of Scotland by delivering a bespoke defensive rider training package educating riders on how to improve their skills and increase safety. This consisted of a presentation, demonstration and assessment rides tailored to the geographical motorcycle collision causation factors. This intervention was delivered across the North and North-East of Scotland supported by the respective Road and Community Safety Groups. The intervention proved extremely popular with motorcyclists across the North of Scotland with demand outstripping supply. There was a 22% reduction in fatal motorcycles collisions in the North of Scotland between April and October 2018 when compared to the same period in 2017, however it is still too early to say if this intervention contributed towards these figures.

Road Safety Initiative	Drivewise Borders & Fife
Location	Scottish Borders and Fife
Priority Focus Area	Speed	Age

Outcomes Identified

Speed – Increase the proportion of vehicles travelling at appropriate speeds on Scotland’s roads to support reducing road casualty numbers.
Motorcyclists – Improve the safety of motorcycling by reducing levels of motor cycle injury accidents on the road network to support reducing road casualty numbers.
Pre-Drivers – Improve knowledge, positive attitudes and safer behaviours of individuals in relation to road safety before they start driving.
Drivers aged 17-25 – Increase safer driving behaviours by young drivers after they pass their test.
Older Drivers – Increase awareness and knowledge capability of older drivers and their families to make informed choices about safe driving.

Commitment

RSF 09: Continue to look for innovative ways to target younger drivers with appropriate messages, including effective social media platforms, about safe driving to increase their awareness and understanding of their vulnerability and the dangers they face due to age and inexperience.
RSF 19: Continue to publicise and educate people about the risks associated with speeding.
RSF 79: Seek to influence young people’s attitudes to road safety and future driving behaviour before they get behind the wheel and investigate the usage and delivery by schools of pre-driver educational intervention and event training resources such as and including “Get into Gear” in supporting their effectiveness.
RSF 60: Encourage younger drivers to undergo post-test training, by engaging with the private sector including the insurance industry to explore incentivisation, and to support national coordination of the use of outcomes based evaluation of post-test training.
RSF 61: Encourage initiatives which lead to qualifications and safer driving attitudes and behaviours and explore flexible delivery and certification approaches to increase uptake.
RSF 76: Provide support for motorcyclists, e.g. through advanced rider training schemes and raise awareness of bad or dangerous riding behaviour, through safety awareness initiatives such as operation zenith.
RSF 79: Seek to influence young people’s attitudes to road safety and future driving behaviour before they get behind the wheel and investigate the usage and delivery by schools of pre-driver educational intervention and event training resources such as and including “Get into Gear” in supporting their effectiveness.
RSF 80: Support outcomes-based evaluation of pre-driver interventions with a view to further developing a guide to organising pre-driver events for senior secondary school pupils.
RSF 83: Support initiatives to raise awareness amongst older drivers and their families, of their vulnerability and ways in which they can address this in order to make informed choices about safe driving.
RSF 95: Investigate and support ways to promote and facilitate initiatives relating to further accredited or certified training for older drivers including incentivisation to do this.

Initiative Summary

Police Scotland worked collaboratively with Scottish Borders Council, the Scottish Fire and Rescue Service, Scottish Ambulance Service and IAM Roadsmart on the Drivewise project. Drivewise Borders initiative, through the delivery of three sub-projects, aimed at improving knowledge, skills, attitudes and behaviours by delivering awareness raising and training opportunities for those drivers most at risk of injury related accidents, contributing to all three Age related overarching.

Initiated in 2016, the project was extended in 2017 to include motorcycles with the aim of creating an inclusive programme and raising the skills of riders. Drivewise was also, as part of the 2017 extension, established in Fife.

The projects aim to reduce the number of children, young drivers and older drivers killed or seriously injured, and contributes directly to Scottish Borders Council’s Safer Communities Acton Plan. Each project includes a specific range of learning and training programmes suited to their respective age group. This will enable drivers to develop their knowledge and skills, and identify and reduce risk taking behaviours.

Road Safety Initiative	DriVR
Location	Glasgow
Priority Focus Area	Speed	Age	Vulnerable Road User

Outcomes Identified

Speed – Increase the proportion of vehicles travelling at appropriate speeds on Scotland’s roads to support reducing road casualty numbers.
Age – Improve knowledge, positive attitudes and safer behaviours of individuals in relation to road safety before they start driving.
Age – Increase safer driving behaviours by young drivers after they pass their test.
Vulnerable Road User – Reduce the number of cyclist casualties through good design, appropriate speed management, high awareness of and compliance with, road traffic laws and safe practices by all road users.
Vulnerable Road User – Reduce the number of cyclist casualties through good design, appropriate speed management, high awareness of and compliance with road traffic laws and safe practices by all road users.

Commitment

RSF 09: Continue to look for innovative ways to target younger drivers with appropriate messages, including effective social media platforms, about safe driving to increase their awareness and understanding of their vulnerability and the dangers they face due to age and inexperience.
RSF 19: Continue to publicise and educate people about the risks associated with speeding.
RSF 20: Continue to raise awareness of speed limits and their purpose, including those that apply to different types of vehicle on the different categories of roads.
RSF 21: Continue to support the Safety Camera Programme.
RSF 27: Ensure that all road users receive appropriate education and training to encourage safer cycling in the road environment, including journeys to and from school and in residential areas.
RSF61: Encourage initiatives which lead to qualifications, safer driving attitudes and behaviours.
RSF 73: Provide information on the benefits of lower speed driving in relation to fuel efficiency, health impacts and road safety.
RSF 79: Seek to influence young people’s attitudes to road safety and future driving behaviour before they get behind the wheel and investigate the usage and delivery by schools of pre-driver educational intervention and event training resources such as and including “Get into Gear” in supporting their effectiveness.
RSF 80: Support outcomes-based evaluation of pre-driver interventions with a view to further developing a guide to organising pre-driver events for senior secondary school pupils.

Initiative Summary

DriVR aims to provide and deliver an educational resource for 16-18 year olds (S5-S6) to demonstrate road safety consequences as a result of undesirable behavioural choices. The two 360 videos have been developed as classroom-based Virtual Reality (VR) experiences, linked to the Curriculum for Excellence, to prompt pre and young drivers, pedestrians and cyclists to consider their behaviour. The videos expose the viewer to poor road safety behaviours; allowing the user to experience what can happen whilst in a safe environment.

Road Safety Initiative	Scottish Occupational Road Safety Alliance (ScORSA)
Location	Various
Priority Focus Area	Speed	Age	Vulnerable Road User

Outcomes Identified

Provide a unique facility for small to medium sized businesses in Scotland to implement, manage and access occupational road risk.
Encourage joint working and raise awareness in organisations of the need for action on work related road safety, promote the exchange of information and best practise.
Encourage the introduction of technology within fleet users to regulate and recognise the risk posed by speeding.

Commitment

RSF 30: Encourage and support the Royal Society for the Prevention of Accidents (RoSPA) with the formation of the Scottish Occupational Road Safety Alliance (ScORSA) in order to raise employers awareness of the need to have a policy on the Management of Occupational Road Risk (MORR).
RSF 60: Encourage young drivers to undergo post-test training, by engaging with the private sector including the insurance industry to explore incentivisation, and support national coordination of the use of outcome based evaluation in post-test training.
RSF 83: Support initiatives to raise awareness amongst older drivers and their families of their vulnerability and ways in which they can address this in order to make informed choices about safe driving.
RSF 69: Support the voluntary use of intelligent speed adaptation (ISA) and other technologies designed to encourage compliance with speed limits, through engagement with employers and the commercial sector.

Initiative Summary

The Scottish Occupational Road Safety Alliance (ScORSA) was created to raise awareness of MORR issues and promote occupational road safety within small to medium sized enterprises (SME).

ScORSA’s objective is to raise awareness in managing occupational road risk, and promotes occupational road safety within Scotland by highlighting the positive benefits of risk management. Activity covers a wide variety of areas and the use of technology to make driving for work safer for all. The redeveloped ScORSA website and social media feeds provided visitors with research information and practical options to better inform policy decisions within organisations in general. For members, a forum and series of workshop events provided “hands on” peer learning opportunities.

Road Safety Initiative	Destination Drive
Location	Various
Priority Focus Area	Age

Outcomes Identified

Age – Encourage older drivers to review their current driver ability and relevant health issues, such as eyesight and cognitive skills to ensure their driving ability is safe for all road users.
Age – Develop individual skills and life patterns to ensure older drivers are fit to drive safely, for as long as possible.
Age – Help those older drivers who may no longer be safe to continue to drive, understand their legal and moral responsibilities and provide pathways to services or strategies they can utilise to maintain their independence, mobility and wellbeing without their car.
Age – Provide advice/guidance on accredited older drivers’ training.
Age – Through partner agencies, provide advice/guidance and direct assistance where necessary for older persons to continue to use our roads.
Age – Highlight the implications associated with restrictive medical conditions and the requirements to consult medical practitioners and the Driver and Vehicle Standards Agency.

Commitment

RSF 83: Promote initiatives to raise awareness amongst older drivers of their vulnerability and ways in which they can address this.
RSF 95: Investigate ways to promote and facilitate initiatives relating to further training for older drivers including consideration of incentivisation to do this.

Initiative Summary

RoSPA’s Destination Drive project aims to enable older people to drive safely for as long as possible. Scotland has an ageing population and an increasing number of older drivers on our roads. There is a general decline in the number of casualties in most vulnerable road user groups over the past five years, yet casualties among those over 70 years old have remained fairly constant. It encourages older drivers to:

Review their current driver ability and relevant health issues, such as eyesight and cognitive skills to ensure their driving ability is safe for all road users.
Help those older drivers who may no longer be safe to continue to drive, understand their legal and moral responsibilities and provide pathways to services or strategies they can utilise to maintain their independence, mobility and wellbeing without their car.
Highlight the implications associated with restrictive medical conditions and the requirements to consult medical practitioners and the Driver and Vehicle Standards Agency.

Road Safety Initiative	Practical Cycle Awareness Training
Location	Glasgow
Priority Focus Area	Age	Vulnerable Road User

Outcomes Identified

Age – Increase safer driving behaviours by young drivers after they pass their test.
Vulnerable Road User – Reduce the number of cyclist casualties through good design, appropriate speed management, high awareness of and compliance with, road traffic laws and safe practices by all road users.

Commitment

RSF 27: Ensure that all road users receive appropriate education and training messages about safer cycling in the road environment, including journeys to and from school and in residential areas.
RSF 54: Consider, with partners, local pilots of initiatives for evaluation and promulgation of results across Scotland.
RSF 61: Encourage initiatives which lead to qualifications, safer driving attitudes and behaviours.
RSF 96: Encourage everyone to acknowledge driving as a skill which requires concentration and judgement.

Initiative Summary

The project activity resourced and delivered by Cycling Scotland drawing on communication support from Glasgow City Council Road Safety team and stakeholder groups including DISC, cycling tutors and Scottish road safety representatives, provided early intervention by incentivise young and learner drivers to undertake vulnerable road-user awareness training, including Practical Cycle Awareness Training. The project will include a range of learning and training, and place young drivers in the same position as cyclists to promote greater awareness of vulnerable road users and encourage a better appreciation of the dangers cyclists and other vulnerable road users face on a day-to-day basis. This will ultimately promote safer driving behaviours and attitudes. In addition the project will ensure young people have greater confidence and ability to make practical and sustainable travel choices, and enable young drivers with limited income to maintain road usage awareness and skills through continued cycling.

Road Safety Initiative	20 mph community engagement project
Location	Various
Priority Focus Area	Speed	Vulnerable Road User

Outcomes Identified

Speed – Increase the proportion of vehicles travelling at appropriate speeds on Scotland’s roads to support reducing road casualty numbers.
Vulnerable Road User – Reduce the number of pedestrian casualties through good design, appropriate speed management, high awareness of and compliance with, road traffic laws and safe practices by all road users.

Commitment

RSF 20: Continue to raise awareness of speed limits and their purpose, including those that apply to different types of vehicle on the different categories of roads.
RSF 71: Encourage local authorities to implement any changes indicated by their review of speed limits and continue to monitor networks in order to identify changes where these may support casualty reduction.
RSF 74: Encourage local authorities to introduce 20 mph zones or limits in residential areas and areas of towns or cities with a high volume of pedestrians and cyclists as set out in the 2015 Good Practice guide on 20 mph Speed restrictions.

Initiative Summary

Living Streets engaged with a wide range of local stakeholders in co-producing resources including schools, older people organisations, community councils and neighbourhood partnerships to name only a few and worked with them to identify areas where greater promotional activity could positively impact the roll-out of 20 mph limits. Building community ownership, increasing the level of community support for the scheme and ultimately positively effecting behaviour change and compliance.

The project will examine existing approaches, and a range of techniques, engagement messages and new approaches will be tested in pilot areas.

This will result in the development of detailed case studies of best practice, illustrating how different approaches can secure support from a range of community stakeholders. The case studies will form part of a toolkit for 20 mph promotion to disseminate learning across Scotland. Training will be delivered to support use of the toolkit and learning, in addition to a form of online knowledge hub and at least one paper or keynote conference presentation.