Scotland's Road Safety Framework To 2020 Annual Report 2012
2012 Progress Report
35. During 2012 there was continued progress towards the Road Safety Framework commitments. As of 2011, work had commenced on all 51 short-term commitments, with work completed on all of those which were not classified as 'continuous' (those activities which need ongoing support and targeting rather than being one-off tasks). Work has also commenced on the medium-term initiatives due for completion by 31 December 2014. A snapshot of activities undertaken in 2012 across partner organisations to meet the commitments is shown below in table 1.
| Category | Commitment | S/M/L Term | Progress in 2012 |
|---|---|---|---|
| Working Together | Work with local authorities and police forces in order to identify their needs in relation to expanding the publication Road Casualties Scotland to include casualty analysis by home post code | S | The format and content of the SG publication Reported Road Casualties Scotland has been updated to align more closely with the Road Safety Framework for the 2012 publication |
| Children and Young People | Investigate, report and implement ways to help ensure schoolchildren's safety when getting on and off school buses. | S/M/L |
"1 Second 1 Life" TV advert as part of the ongoing "Bus Stop!" Campaign, during November 2012. The aim is to increase the safety awareness of young people crossing roads after disembarking from buses and focuses on the risks of being distracted by things such as listening to music and/or checking phones. It also highlights the need for drivers to be vigilant at all times. The advert forms part of a wider campaign which also includes an education pack which includes a DVD entitled "1 Second 1 Life," a booklet for teachers with lesson plans for school pupils from P1 to S6, posters and a website . Schools across Scotland are able to tap into the resource via the website, which hosts an electronic version of the teaching pack and a copy of the ad. |
| Drivers Aged 17-25 | Continue to look for innovative ways to target young drivers with appropriate messages about safe driving to increase their awareness and understanding of their vulnerability and the dangers they face due to inexperience. Cut it Out was delivered again in 2012 in schools in Strathclyde, to S5 and S6 pupils. The programme, which relies heavily upon the interaction between students and facilitators, requires students to ultimately take on different roles and 'investigate' the cause and problems associated with a Road Traffic Collision. They are also asked to look at how the incident could have been avoided and to report their findings back to their peers. | S/M/L | |
| Drivers aged 17-25 | S |
Safe Drive Stay Alive productions were staged in Fife, Tayside, Central and Grampian regions in 2012. Safe Drive Stay Alive is a Community Safety Partnership project first run in Scotland in 2002. It was proposed to further educate young drivers in Scotland by using a more innovative and hard-hitting approach than was already in place. To this effect, the Roadshow was devised in such a way that it would be full-on, hard-hitting, realistic and highly emotive. The content of the project reflected the findings of statistical evidence, feedback from emergency service personnel, consultation with education officers and road users
Support for Pilot to Evaluate the Effectiveness of Black Box Technology in Managing Driving Risk @ Work RoSPA Scotland initiated a pilot project to evaluate the practicalities and effectiveness of employers using a Black Box device to monitor and manage the at-work driving of their staff who drive for work. The findings are due to published in 2013 in a report to show whether, and if so, how well, black box technology used within a fleet is able to help identify real-life driving habits in order to feedback to the drivers and help employers identify high risk drivers and journeys, training needs or other management approaches to reducing their risk. This pilot will also help identifying what issues may arise with regard to the use of black box technology and data collection and will inform employers on the development of policies with regard to the use black box technology with young at work drivers. Transport Scotland is contributing £41,000 towards the cost of undertaking this pilot project. The Association of Chief Police Officers in Scotland (AS) runs two national drink drive campaigns every year (one summer, one festive) to support its year round activity in this critical area. |
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| Impairment - Drink Driver | Continue to work in partnership with AS and other partners, including the private sector to provide publicity in support of enforcement initiatives by Scottish police forces. | S/M/L | In December 2012 the Scottish Government and Road Safety Scotland supported the annual AS festive drink and drug drive campaign. A television and radio advertising campaign was aired to emphasise the consequences of drink driving by underlining the message that "if you choose to drink and drive, you choose to lose your licence. A four week campaign, which started on 3 December, targeted those who drive under the influence of alcohol or drugs. This was in addition to the Summer Drink-Drive Campaign, which in 2012 ran from 4-17 June. |
| Pedal Cyclists | Scottish Cycle Training Scheme (SCTS) resources for dissemination to Road Safety Units and others responsible for co-ordinating the SCTS programme. Ensure cyclists are considered in new road and maintenance schemes. | S/M/L |
Bikeability Scotland is managed by Cycling Scotland and monitored through the Bikeability Scotland Delivery Group. Revised resources for 2012 were disseminated to local road safety officers in Spring 2012. In February 2012, the Road Safety Strategic Partnership Board agreed to provide £180,000 towards the cost of the following Sustrans Scotland projects:
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| People who Drive for Work |
Ensure that all contractors working with Scottish Government have a MORR policy in place. |
S/M/L |
ScORSA continues to promote the adoption of procedures for employees driving at work among businesses and organisation across Scotland through the ScORSA website. In November 2012 Transport Scotland drafted its own MORR policy and is now in the process of implementing this. |
| Motorcyclists | Encourage training and support for motorcyclists, e.g. through Bikesafe and other advanced rider training schemes. | M | This year, Grampian Police ran BikeSafe courses from April through to September. 2012's 'Operation Zenith' was launched on Saturday 7th April at Ecosse MotorcyclesAberdeen . This delivers direct educational inputs to local motorcyclists. This resulted in a reduction in all classes of injuries to motorcyclists. Road Safety Scotland funded the motorbike safety stand at the Scottish Bike Show in March and continues to produce promotional items, such as bandanas, keyrings and earplugs to promote the 'Around the Corner', 'Don't Risk It' and 'Bikesafe' websites. |
| Speed | Encourage local authorities to consider 20 mph zones in all residential areas | M |
City of Edinburgh Council (CEC) with the evaluation of its 20 mph zone pilot scheme in South Central Edinburgh, which has designated all side streets, and some of the main routes in the area as 20 mph. We funded 50% of speed limit survey costs for the baseline of the CEC trial (which amounted to £6,880), and we have also agreed to offer support for the final evaluation of the project. The trial was launched on 23 March 2012, and is due to report around Easter 2013. CEC has indicated a significant degree of interest in their project from other local authorities. CEC will have much to teach other local authorities in terms of the challenges they have encountered in consultation and implementation of this pilot, as well as the local road safety campaigns the Council runs in tandem with this initiative. For example, five schools in the area, are currently taking part in a campaign called 'Just give me a minute', aimed at urging family and friends who drive to make a pledge to slow down to 20mph in the new zone. |
| Speed |
Continue to publicise and educate people about the risks associated with speeding. |
M S / C | Speed was the theme chosen for the RSS Annual Seminar in October 2012, and a variety of presentations looked at some of the key aspects of this issue. The presentations are available on the RSS website There was also a performance of "Better Late Than Dead on Time", a short play that was developed Baldy Bane Theatre Company in partnership with Road Safety Scotland. The play looks at the impact of reckless behaviour from drivers and pedestrians upon one family. |
| Working Together |
Consider, with partners, local pilots of initiatives for evaluation and promulgation of results across Scotland. Encourage and support the use of intelligence-led road safety targeting. |
M |
Road Safety West of Scotland. There is potential for this to cover the whole of Scotland, if the initial project goes well. Innovation Fund established in spring 2012, 2 projects funded so far. The Road Safety Framework Innovation Fund: Transport Scotland has a small budget available annually to support the delivery of the Road Safety Framework. The Operational Partnership group and the Strategic Partnership Board, have agreed to use most of this money to support Innovation within the context of the delivery of the Road Safety Framework Commitments. We have been clear that this is not funding to sustain existing work, but that it is our intention to part-fund local road safety pilot projects that fit with framework priorities and have the potential to be of value at a national level. The application form and guidance were issued to road safety partners in April 2012. We have so far agreed funding for 2 projects at an estimated cost of £13,200. Evaluation Support: Training Partners to Evaluate Road Safety Interventions - Transport Scotland and the Community Safety Unit in the Scottish Government's Justice Directorate have jointly put in place a framework contract, which allows us to offer this support for external partners such as Road Safety Officers and the Fire and Rescue Service. This work also seeks to facilitate skills transfer, so that those who those who receive this training and support are encouraged to pass these evaluation skills to others. We have so far initiated 2 evaluation projects. Last year, RSF funding purchased a one-year Scottish public sector wide licence for MAST from January 2012. Subject to the approval of the Road Safety Strategic Partnership Board, a further license will be purchased for 2013. This online tool allows interrogation of statistics by home post code. |
| Distraction | Continue to raise awareness through targeted campaigns of the dangers of driver distraction. | S | The Distraction advert, complete with a new voiceover, aired for four weeks in March 2012 alongside the Rural Road Adverts. To continue to highlight the danger of distraction, RSS also created the first ever live cinema advert in Scotland, with a view it going "viral". It has achieved over 30,000 hits on YouTube and can be viewed here: Distraction Live 2012 |
| Drivers from Abroad |
Continue to produce the tourist information leaflet and 'keep left' sticker. We will consult with Visit Scotland to ensure it is promoted widely in advance of the tourist season each year. |
S | The updated version of the Foreign Drivers' leaflets (in French, Lithuanian, Russian and Polish) were posted on the RSS website and 35,000 copies of the tourist leaflet "Driving in Scotland" were printed and distributed via the road safety community, and Visit Scotland offices. Further copies were distributed by a large car rental company in Scotland. They can be viewed here: Foreign Drivers Leaflet Tourist Information Leaflet |
| Pedal Cyclists |
Continue to monitor and develop Scottish Cycle Training Scheme (SCTS) resources for dissemination to Road Safety Units and others responsible for co-ordinating the SCTS programmes. |
S |
"Give Me Cycle Space". This campaign seeks to encourage more children to cycle to school. It also aims to create high levels of driver awareness around child cyclists to make the roads around schools more cycle-friendly. New "BikeAbility" cycling training materials distributed to Local Authorities in spring 2012 City of Edinburgh Council's "Drive Safe Cycle Safe" campaign aims to reduce the number of road traffic incidents involving cyclists on Edinburgh's roads through an education and behavioural change campaign targeted at both cyclists and motorists - Easter 2012 launch |
| Impairment | Continue to press the UK Government for a reduction in the drink drive limit and for powers for the police to carry out breath testing anytime, anywhere. | S |
The Scotland Act passed into law on 1 June, with drink-drive powers being passed to Scottish Ministers on 3 July. Consultation on proposals to reduce the drink-drive limit from 80 mg to 50 mg of alcohol per 100ml of blood has now been undertaken. The legislative change needed to reduce the drink driving limit can be achieved through secondary legislation. The other powers requested in drink drive, including ability to prescribe differential drink driving limits, power to set penalties, and legislation to enable the police to conduct breath tests any time, anywhere (as recommended by the North Review of Drink and Drug Driving), were not devolved. 2 week campaign in June 2012 (seem to recall) - check w/ Michael. |
| Rural Roads |
Continue to publicise the risks associated with driving and riding on rural roads and warn drivers of potential dangers. Continue to support targeted enforcement campaigns on rural roads. |
S |
"Unpredictable" Ads aired in spring 2012. Updated Country Roads Online Campaign Spring 2012 |
| Children and Young People | Investigate, report and implement ways to help ensure schoolchildren's safety when getting on and off school buses. | S | Transport Scotland commissioned review of the extent to which "A Guide to Improving School Transport Safety", has been used by local authorities, and how useful it is. This document was published by Transport Scotland in December 2010. |
| Seatbelts | Continue to educate and encourage drivers to ensure that children are properly restrained in cars and vans. | S | The Good Egg 2012 campaign was launched in Glasgow on 25 June and this year, the scope of the campaign was extended to reach more people. This was done via methods, such as the Good Egg Guide and protectchild website, including Europe's first Smartphone App for advice on car seat safety, and also through the use of social media. The campaign has also worked hard to ensure that it covers all children up until the height/age when an adult seatbelt is appropriate. |
| Working Together | Encourage and support the use of intelligence-led road safety targeting | M |
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