Scottish Transport Statistics No 30: 2011 Edition

Table 11.30 Traveline Scotland: telephone calls and web site hits 1
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Weeks included in year 2
Telephone calls .. 52 52 52 52 52 52 52 52 52 52
Web site .. .. .. 52 52 52 52 52 52 52 52
thousands
Calls answered .. 195.1 342.0 456.6 585.4 707.4 728.9 665.1 627.7 606.1 700.7
Calls unanswered
Ring tone, no reply 3 .. 2.4 3.9 4.0 4.6 5.3 4.0 4.7 7.2 3.4 2.8
Engaged tone 4 .. 3.1 5.9 0.4 3.6 0 0.3 1 0 0.6 1.9
Other 5 .. 3.1 1.5 3.7 9.7 4.9 2.3 3.8 5.9 2.4 2.6
Total unanswered .. 8.6 11.4 8.1 17.9 10.3 6.6 9.4 13.1 6.4 7.3
Total number of calls .. 203.6 353.4 464.7 603.3 717.7 735.5 674.5 640.9 612.5 708.1
percentages
Percentage answered .. 95.8 96.8 98.3 97.0 98.6 99.1 98.6 97.9 99.0 99.0
numbers
Daily average answered  6 536 940 1,254 1,608 1,943 2,002 1,827 1,724 1,665 1,925
seconds
Answered calls: av. duration .. 150.1 119.5 115.0 115.9 114.0 112.0 107.8 114.9 111.6 142.6
thousands
Total number of hits 7 .. .. .. 990.5 1,793.8 2,658.5 1,854.4 2,305.4 1,635.2 3,217.4 4,349.7
numbers
Daily average hits 6 .. .. .. 2,721 4,928 7,304 5,094 6,334 4,492 8,839 11,950

Source: Transport Scotland - Not National Statistics
1. Traveline Scotland went live for telephone calls on 3 January 2001. Its internet service became operational on 27 October 2002, and was formally launched on 16 December 2002, but statistics of its use are only available from the start of 2003.
2. The figures relate to the weeks which ended on Fridays which were in the specified calendar year - for example, the figures for "2003" cover the 52 weeks from the one ending on Friday 3 January 2003 to the week ending on Friday 26 December 2003, inclusive.
3. Ring Tone No Reply is when there is available line bandwidth to a call centre, but no answer
4. Engaged Tone is when there is insufficient line bandwidth to route calls to the call centre: the caller does not get as far as its queuing system.
5. All other reasons
6. Daily averages are calculated by dividing the total for all the weeks ending in the year by the number of days in those weeks (e.g. 52 x 7 = 364). Therefore, they may differ slightly from the result that would be obtained if one divided by the actual number of days in the year (365 or 366).
7. HIts are the record of unique visits to the web site. The web site supplier changed on 1 January 2006 and the new supplier defined hits in a more robust way than the previous supplier so the figures for 2006 onwards are not on a like for like basis with previous years.