Annex 2
| Age range | % of respondents |
|---|---|
| 16-21 | 3.2% |
| 22-32 | 17.7% |
| 33-42 | 23.8% |
| 43-52 | 20.4% |
| 53-59 | 17.4% |
| 60-69 | 14.2% |
| 70-79 | 2.9% |
| 80+ | 0.4% |
| Local Authority | % of respondents |
|---|---|
| Aberdeen City | 2.3% |
| Aberdeenshire | 0.9% |
| Angus | 0.4% |
| Argyll and Bute | 2.3% |
| City of Edinburgh | 14.3% |
| Clackmannanshire | 0.4% |
| Dumfries and Galloway | 0.3% |
| Dundee City | 1.2% |
| East Ayrshire | 0.5% |
| East Dunbartonshire | 1.8% |
| East Lothian | 2.0% |
| East Renfrewshire | 1.9% |
| Falkirk | 2.0% |
| Fife | 4.4% |
| Glasgow City | 20.4% |
| Highland | 2.7% |
| Inverclyde | 0.9% |
| Midlothian | 2.6% |
| Moray | 0.3% |
| Na h-Eileanan Siar | 9.3% |
| North Ayrshire | 2.3% |
| North Lanarkshire | 3.5% |
| Orkney Islands | 0.2% |
| Outside Scotland | 1.4% |
| Perth and Kinross | 1.2% |
| Renfrewshire | 3.0% |
| Scottish Borders | 3.1% |
| Shetland Islands | 4.1% |
| South Ayrshire | 0.4% |
| South Lanarkshire | 4.5% |
| Stirling | 1.1% |
| West Dunbartonshire | 0.7% |
| West Lothian | 3.6% |
| Area | % |
|---|---|
| Greater Glasgow | 65.0% |
| Edinburgh & Lothians | 55.8% |
| Highlands | 19.4% |
| Western Isles, Orkney & Shetland | 16.8% |
| Tayside & Fife | 14.9% |
| Scottish Borders & South East | 11.3% |
| North East Scotland | 11.0% |
| Ayrshire & Arran | 10.5% |
| Forth Valley | 10.3% |
| Argyll & Bute | 8.6% |
| South West Scotland | 5.6% |
| Payment technology | 16-32 | 33-59 | 60+ | Male | Female | Disabled | Non-disabled | Accessible | Large city | Remote | Urban |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Smartphone | 93% | 89.6% | 87.2% | 90.9% | 90.5% | 89.6% | 91% | 92.4% | 93.1% | 84.5% | 89% |
| Contactless (card or phone) | 97.7% | 91.3% | 80.6% | 92.6% | 90.5% | 88.6% | 92.3% | 91.3% | 95.7% | 78.6% | 91.7% |
| Online payments | 97.2% | 95% | 83.3% | 95.3% | 93.3% | 90.5% | 95.7% | 92.4% | 96.9% | 84.5% | 94.5% |
| Rank | Improved integrated ticketing | Improved smart ticketing | Improved journey planning |
|---|---|---|---|
| 1st | 48.2% | 31.6% | 19.3% |
| 2nd | 31.7% | 45.0% | 22.4% |
| 3rd | 19.2% | 22.4% | 57.2% |
| Frequency | Walking or wheeling | Private vehicle | Bus or coach | Train | Subway | Tram | Ferry | Aviation (within Scotland) | Taxi | Private bike (including e-bike) | Bike hire scheme | Car club |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 5+ days a week | 58% | 29% | 11% | 3% | 2% | 0% | 0% | 0% | 0% | 6% | 0% | 0% |
| Few times a week | 25% | 33% | 19% | 17% | 4% | 1% | 2% | 0% | 1% | 8% | 0% | 0% |
| Few times a month | 7% | 18% | 27% | 30% | 8% | 3% | 5% | 0% | 12% | 10% | 1% | 0% |
| Less than monthly | 3% | 6% | 22% | 23% | 15% | 12% | 10% | 8% | 32% | 7% | 3% | 2% |
| 1-2 times a year | 1% | 3% | 11% | 13% | 17% | 16% | 20% | 12% | 23% | 5% | 2% | 1% |
| Less than yearly | 1% | 1% | 7% | 6% | 15% | 20% | 22% | 16% | 14% | 7% | 7% | 3% |
| Not applicable/Never | 3% | 10% | 5% | 8% | 38% | 46% | 39% | 63% | 17% | 56% | 85% | 93% |
| Mode | % of respondents |
|---|---|
| Train | 80% |
| Bus/Coach | 74% |
| Subway | 25% |
| Ferry | 19% |
| Tram | 14% |
| Taxi | 11% |
| Aviation (flights within Scotland) | 9% |
| Other | 3% |
| Bike hire scheme | 1% |
| Car club | 0.4% |
| Incentive | Very likely | Somewhat likely | Neither likely or unlikely | Somewhat unlikely | Very unlikely | Not applicable / Don't know |
|---|---|---|---|---|---|---|
| I receive only one ticket for multiple journeys (as opposed to multiple tickets from one payment) | 50% | 27% | 11% | 2% | 4% | 6% |
| It's available for more of my journeys | 58% | 25% | 8% | 1% | 3% | 5% |
| It's easy to understand and use | 64% | 22% | 6% | 1% | 3% | 4% |
| It's available as a monthly subscription covering unlimited travel on all modes of transport | 28% | 19% | 19% | 10% | 12% | 12% |
| It's available on smart (smartphone app / contactless / smartcards) | 52% | 24% | 10% | 3% | 6% | 5% |
| It provides good value for money | 76% | 14% | 3% | 1% | 2% | 4% |
| It's more flexible for my needs (e.g not just day / week / month tickets) | 61% | 24% | 6% | 1% | 3% | 6% |
| It's well publicised | 44% | 27% | 18% | 2% | 4% | 5% |
| It's readily available | 62% | 24% | 6% | 1% | 3% | 4% |
| More types of transport are integrated | 63% | 20% | 8% | 2% | 3% | 5% |
| Location | Would use an integrated ticket | Would not use an integrated ticket |
|---|---|---|
| Accessible | 76% | 9% |
| Large city | 82% | 5% |
| Remote | 59% | 16% |
| Urban | 77% | 7% |
| Mode | Very satisfied | Somewhat satisfied | Neither | Somewhat dissatisfied | Very dissatisfied | Not applicable or don't know | Total users in previous 12 months |
|---|---|---|---|---|---|---|---|
| Bus/Coach | 26% | 35% | 12% | 10% | 9% | 9% | 896 |
| Train | 21% | 39% | 13% | 13% | 7% | 7% | 864 |
| Subway | 14% | 25% | 17% | 12% | 10% | 22% | 453 |
| Tram | 14% | 24% | 16% | 16% | 8% | 22% | 327 |
| Ferry | 6% | 15% | 20% | 17% | 16% | 27% | 378 |
| Flight | 11% | 19% | 16% | 11% | 10% | 33% | 198 |
| Taxi | 8% | 17% | 18% | 12% | 9% | 38% | 681 |
| Bike hire scheme | 17% | 26% | 15% | 17% | 10% | 15% | 69 |
| Car club | 19% | 32% | 19% | 3% | 3% | 23% | 31 |
Regarding ferries, this survey was carried out before the launch of CalMac’s new Ar Turas ticketing system, which provides digital ticketing.
| Aviation | Smartcard - loaded with pre-purchased tickets | PAYG smartcard | Taxi | Smartcard - loaded with pre-purchased tickets | PAYG smartcard |
|---|---|---|---|---|---|
| Disabled | 11% | 8% | Disabled | 12% | 10% |
| Non-disabled | 6% | 3.5% | Non-disabled | 4.1% | 5% |
| Payment format | All | 16-32 | 33-59 | 60+ | Accessible | Large city | Remote | Urban | Male | Female |
|---|---|---|---|---|---|---|---|---|---|---|
| Smartcard/NEC | 81% | 84% | 68% | 84% | 86% | 59% | 21% | 86% | 82% | 81% |
| Mobile app or smartphone | 64% | 80% | 68% | 59% | 84% | 71% | 18% | 84% | 70% | 56% |
| Wearable (e.g. wristband/watch/token/keyring) | 22% | 56% | 22% | 13% | 79% | 44% | 19% | 79% | 25% | 18% |
| Incentive | Very likely | Somewhat likely | Neither likely or unlikely | Somewhat unlikely | Very unlikely | Not applicable or Don't know |
|---|---|---|---|---|---|---|
| It's easy to set up and get started | 63% | 24% | 5% | 1% | 3% | 5% |
| It's simple to use | 66% | 22% | 4% | 1% | 3% | 5% |
| It's inclusive and accessible for all | 55% | 20% | 13% | 2% | 4% | 7% |
| I use one app or smartcard for all my travel tickets | 63% | 18% | 6% | 2% | 4% | 7% |
| I do the same thing across all operators | 66% | 17% | 5% | 2% | 3% | 7% |
| I could use wearable technology (e.g. wristband/watch/token/keyring) | 24% | 11% | 21% | 9% | 15% | 20% |
| I can see my journey & payment history | 52% | 25% | 12% | 2% | 4% | 6% |
| The technology always works | 70% | 14% | 5% | 2% | 3% | 6% |
| Location | Would use smart ticketing | Would not use smart ticketing |
|---|---|---|
| Accessible | 82% | 5% |
| Large city | 88% | 3% |
| Remote | 66% | 11% |
| Urban | 85% | 4% |
| Source | % of respondents |
|---|---|
| Transport operator's apps / websites (e.g. First Bus, McGill's Buses, ScotRail, CalMac, Subway) | 81.9% |
| Google, Apple, Bing mapping | 57.3% |
| Third party ticket retailer (e.g. Trainline, TrainPal, National Rail Enquiries) | 42% |
| Bus stop information | 28.8% |
| Traveline Scotland | 27% |
| Paper timetables & maps (leaflets/booklets) | 11.8% |
| Third party travel planning app / website (CityMapper, Moovit, GoHi, Rome2Rio) | 7.5% |
| Other | 3.5% |
| Not applicable / Don't know | 1.3% |
| Location | Google/Apple/Bing maps | Paper timetables & maps | Third party travel planning app / website |
|---|---|---|---|
| Accessible | 45% | 15% | 4% |
| Large city | 67% | 9% | 11% |
| Remote | 54% | 22% | 5% |
| Urban | 52% | 8% | 6% |
| Age bracket | Very useful | Somewhat useful | Neither | Not very useful | Not at all useful | Don't know |
|---|---|---|---|---|---|---|
| 16-32 | 25.1% | 29.3% | 20.9% | 10.2% | 10.7% | 3.7% |
| 33-59 | 19.7% | 26.0% | 27.9% | 9.3% | 12.9% | 4.1% |
| 60+ | 15.6% | 21.1% | 27.2% | 8.3% | 17.2% | 10.6% |
| Age bracket | Very useful | Somewhat useful | Neither | Not very useful | Not at all useful | Don't know |
|---|---|---|---|---|---|---|
| 16-32 | 29% | 36% | 7% | 8% | 17% | 4% |
| 33-59 | 31% | 31% | 7% | 8% | 19% | 5% |
| 60+ | 22% | 24% | 7% | 13% | 19% | 14% |