Part Two

AAT objectives outlined and their achievement assessed

  • Free Bikes For Every Child (FBFEC): I have worked closely with Young Scot, Transport Scotland, The Bike Station, Bike for Good, Scottish Cycling, The Bike Club, Chris Boardman and Isla Rowntree to develop a balanced pilot model for sustainable and efficient delivery of FBFEC. Having helped make connections between third sector organisations and possible commercial partners and Young Scot, I stepped back to allow these relationships to develop naturally. With Cycling Scotland now co-ordinating joint delivery of the strategy, Scottish Cycling are developing the delivery of a different model with the joy and play aspects of bike riding at its core. Young Scot continue to represent the views of young people on the Cycling Scotland steering group.
  • Access to Bikes: Having researched bike share schemes from around the world and cross referenced their sustainability and economic performance with industry colleagues, I have been supporting the pilot that Bike For Good in Glasgow are conducting based on the Paris model and making links with GALLANT. I have linked Bike for Good, Edinburgh City Council and The Bike Station in order to share this learning and in the hope Edinburgh might rectify their lack of bike share scheme. Meanwhile in Edinburgh, a handful of smaller grassroots bike share schemes have required a lot of my support to keep their smaller schemes financially afloat. This grassroots approach to a community demand for access to bikes is a ripe place for learning for what access to bikes initiatives work in a variety of communities. 
  • Moving Conversations Podcast Series: I produced a podcast series in conjunction with Adventurous Audio that aimed to reach an audience outside the active travel echo chamber. These episodes are online and publicly available but the job of getting them out into the public domain must lie with an independent promotion agency and not central government or their delivery partners if they are to reach the audience for which they are intended.
  • Active Travel Cartoon Commission: I have developed a communication campaign and commissioned a cartoon series to promote active travel in conjunction with artist Teagan The pilot of this campaign ran in collaboration with the UCI was highly successful with more than four times the organic reach and engagement of any other similar social media post during the Cycling World Championships. More cartoons with similarly engaging messaging which aim to start public conversations on carbon reduction, public health, nature connection, the school run, money saving, train travel and social justice have been designed but the project stalled due to the protracted procurement process and a lack of enthusiasm within central government to attach their name to this alternative messaging campaign. It was my vision that these cartoons be released and
    promoted online but also in print and advertised on bus stops, school notice boards and on the backs of toilet doors in public buildings in order to also reach a different audience.
  • Transformation Project: I led on joining up a piece of work between Glasgow City Council, the University of Glasgow and the Institute for Community Studies into key communities in Glasgow for some action research and I amalgamated my co-creation/community consultation ideas into their active travel response.
  • Step Up Session: I created a talk series for the Scottish Government Communications team and delivered it in collaboration with the Royal Scottish Geographical Society based on create storytelling and active travel which was delivered in Inverness, Stirling and Perth and online to theScottish Government central communications
  • A Values Based Approach to the Green Transition: My presentation on a values based approach to active travel systems change was delivered across Scotland to all Local Authorities and to the Transport Scotland staff conference. The feedback received was very positive.
  • UCI Cycling World Championships: I worked closely with Aneela McKenna and Nicola Doig to develop meaningful ways to help implement the Inclusion and Diversity framework that so heavily influenced the delivery of the most accessible and inclusive world sporting championship event I have ever I took part in several round-table policy discussions and celebration events throughout the championships and visited many grassroots and school initiatives using the Power of the Bike messaging to inspire, encourage and enable more people to use bikes for health and transport reasons.
  • Bikes on Trains: I have been part of Scotrail’s active travel strategic group chaired by John Lauder in an attempt to make rail more integrated with walking, wheeling and cycling. On departure from this post I have ensured the group is connected to the wider cycling industry and representatives from the accessibility action group Adaptive Riders Collective-CIC. Over the coming years with £2m of funding secured, trains will now have clear branding to highlight which carriages provide bike spaces and which provide wheelchair access. Cycle storage at stations will increase by 1500 spaces, and an audit of Active Travel facilities on the rail network is about to get underway.