Communications

A comprehensive and early formal / informal consultation of all those who may be affected by the introduction of a 20 mph scheme is an essential part of the implementation process.

Taking all, who may be affected, along on a journey has been found to be effective in gaining support. This needs to include residents, all tiers of local government, the police and emergency services, public transport providers and any other relevant local groups (including for example, groups representing pedestrians, cyclists, drivers, or equestrians).

Research was undertaking by the SG (Scottish Government) Marketing and Insights Team to establish a communication toolkit  which can be used to promote a behaviour change. The toolkit has been developed and shared with all road authorities alongside a FAQ to assist with public enquiries.