Improved Bus Services
Employers can work in partnership with transport officials within their council(s) or Regional Transport Partnership (e.g. SPT in the Strathclyde region) and local bus operator(s) to try to amend bus services in terms of bus stops and timetable.
Benefits of improved bus services:
- Under 22, disabled and over 60-year-old employees travel for free
- Young employee recruitment and retention
- Ease on-site parking pressures
- Encourage more sustainable travel behaviour and accelerate modal shifts, especially if used in tandem with active travel
Case study: Workforce Mobility Project within the Edinburgh and South East Scotland City Region Deal
Scottish Borders Council have reported that using this tool to design bus services to cater for known but untapped demand rather than just serving key corridors, with the aim of better serving communities and growing patronage.
The project has successfully supported sustaining and enhancing services within the current constrained resources (200% increase in passenger numbers on some services and additional service that meet actual communities demand)