Prolific Illegal Driving Behaviour: A Qualitative Study
Kate Skellington Orr
KSO Research
Paul Le Masurier & Shirley McCoard
MVA Consultancy
ISBN 978 1 908181 81 7
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Contents
Acknowledgements
Executive Summary
1 Introduction
Background
Research Aims
Policy Context
Methodology
Research Ethics
Research Caveats
2 The Research in Context
Defining and Estimating the Prevalence of Illegal Driving Behaviour
Segmenting Illegal Drivers
Attitudes Towards Road Safety and Illegal Driving
What Works?
3 Driver and Driving Characteristics
Demographics
Driving Experience
Reported Illegal Driving Behaviours
Combinations of Illegal Behaviours
Understanding What Constitutes Illegal Driving
4 Understanding Illegal Driving Behaviour
Admissions and Acceptance of Guilt: Ambivalence Versus Remorse
Justifications for Illegal Driving
Intentionality
Perceived Social Acceptability of Different Behaviours
The 'Worse Offender' and the 'Worse Offence'
Defining the Prolific Illegal Driver
5 External Factors Influencing Driving Behaviours
Influence of Other People
Structural and Situational Factors
Material Influences
Non-human Interventions
6 Reducing Illegal Driving Behaviours: What works?
Personal Punishment Experiences
Direct and Vicarious Road Traffic Accident Experiences
The 'Worst' That Can Happen?
Recall and Impact of Marketing Campaigns
7 Discussion
The Findings in Context
New Learning from the Research
Implications for Policy and Future Social Marketing Campaigns
Conclusions
Appendix A: Interview Schedule
Appendix B: Driving Penalties and the Highway Code
Appendix C: Research Background and Literature Review
Appendix D: Self Reported Illegal Driving Behaviours, Previous Penalties and Accidents