Information about Transport Scotland
Sources of information about Transport Scotland
Almost nine in ten respondents (87%) had heard of Transport Scotland before completing the survey, the same proportion as in 2023. Respondents aged 55 and older were more likely to have heard of Transport Scotland than those aged under 55 (92%, compared to 84%).
The most common sources of information about Transport Scotland were online (on the internet or social media) (56%), on road signs (46%), the radio (37%) or television (36%) (Figure 8.1). These findings were in line with those from 2023.
Older respondents, aged 65 and older, were more likely than average to mention television as a source of information about Transport Scotland (49%, compared to 36% overall).
Use of trunk roads online information sources
Just over half of respondents (55%), the same proportion as in 2023, had used an online information source about trunk roads, with the Traffic Scotland website being the most commonly mentioned (Table 8.1).
| Information source | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Traffic Scotland website | 34% | 38% | 43% | 45% | 45% | 40% | 41% | 37% |
| Transport Scotland website | Not asked | Not asked | Not asked | Not asked | Not asked | Not asked | Not asked | 17% |
| Traffic Scotland X (formerly Twitter) | 2% | 5% | 6% | 8% | 10% | 9% | 15% | 12% |
| Internet radio | 25% | 3% | 5% | 5% | 5% | 7% | 7% | 6% |
| Base (all who had access to the internet) | 1,735 | 1,797 | 1,812 | 1,830 | 1,841 | 2,008 | 1,259 | 1,128 |
Respondents aged 35 to 64 were more likely than average to have used the Traffic Scotland website (44%, compared to 37% overall), while respondents aged 65 and older were more likely to say that they had not used any of the online sources of information (49%, compared to 42% overall).
Views of the Traffic Scotland online information sources were largely positive with at least two-thirds of respondents rating each as being ‘fairly’ or ‘very’ good (Figure 8.2). Views on the Transport Scotland website were slightly less positive with half of respondents (51%) rating this as ‘fairly’ or ‘very’ good.
Note: When rating online information sources, if a respondent had used more than one source of online information, they were asked to give their views on just one of these sources (randomly selected by the online script).