Concessionary Travel: Customer Feedback Research - Year One Report
Lorna Shaw
Research Resource
Emma Hewitt
ODS Consulting
ISBN 978 1 908181 87 9
This document is also available in pdf format (1MB)
Contents
Executive Summary
Introduction
Satisfaction
How the card is used
Benefits of the scheme
1. Introduction
About This Report
Research Context
Research Aims and Objectives
2. Survey Methodology
Telephone Survey
Focus groups
Analysis and Reporting
3. The application process and administration of the scheme
Introduction
Source of Awareness
Ease of obtaining information and information sources
The Application Process
Replacement cards
Renewing cards
Transport Scotland website
Summary
4. Using the card
Introduction
Using the card to travel by bus
Problems experienced when travelling by bus
7 day pass
Showing identification
Driver asking for destination
Misuse of the card
Other uses of the National Entitlement Card
Companion cards
Overall satisfaction with bus travel
Overall satisfaction with Concessionary Travel Scheme
Summary
5. How and why the card is used
Introduction
Reasons for travelling
Typical time of day of travelling
Distance travelled
Frequency of travel
Summary
6. Benefits of the scheme
Introduction
Important aspects of the scheme
Circumstances without the card
Changes to travel method
Improvements to the NEC scheme
Summary
Appendix 1: Telephone Questionnaire
Appendix 2: Focus Group Topic Guide
List of Figures and Tables
Table 2.1: Local Authority and Cardholder Type response profile
Figure 2.2: Type of Card Held by Respondents
Table 2.3: Location and Characteristics of Focus Groups
Table 3.1: Source of awareness of the Scheme
Figure 3.2: Ease of obtaining information
Table 3.3: Source of information
Figure 3.4: Knowledge of people dealt with when getting Card
Table 3.5: Requirement for replacement card by RTP Area
Table 4.1: Reasons for not using card to travel by bus
Figure 4.2: Problems experienced when travelling by bus
Table 4.3: Do you show your photo to the driver by RTP
Table 4.4: Does the driver check where you are going by RTP
Table 4.5: Other uses of National Entitlement Card
Figure 4.6: Overall satisfaction with bus travel
Figure 4.7: Overall satisfaction with the Concessionary Travel Card scheme
Figure 5.1: Reason for travelling done when using the card
Figure 5.2: Typical time of travel using card
Table 5.3: Distance travelled when using the card by RTP
Table 5.4: Frequency of travel by RTP
Table 6.1: Most important aspects of having the NEC