Evaluation of Scottish Road Safety Week Pilot

Scotland’s Road Safety Framework contains a commitment to “Introduce a Scottish Road Safety Week after consultation with partners”. Between 4th-10th May 2015, a Scottish Road Safety Week (SRSW) pilot was undertaken to explore whether such an event could be delivered successfully and whether it may offer a positive contribution to road safety in Scotland. The SRSW pilot aimed to raise awareness of road safety across the country, but specifically focused on keeping children safe on and around the road, whether as passengers, pedestrians or cyclists.The pilot was developed by a collaborative working group consisting of a broad range of key road safety delivery partners including Transport Scotland, local authorities, Police Scotland, Scottish Fire and Rescue Service, and other organisations. The pilot was developed to align with the United Nation’s Global Road Safety Week both in terms of theme and timing to explore the potential to achieve shared outcomes.

This report presents the findings of an evaluation to assess the possible impact the pilot might have had in realising the aims of SRSW and to provide evidence to help inform whether there may be value in developing SRSW as a regular initiative to support the co-ordination and delivery of road safety themed activity across Scotland’s delivery partnerships.