Transport Scotland commissioned consultants Vector Research with JMP Consultants to undertake monitoring and evaluation of the pilot ferry service.
The objectives set out for the pilot service were:
- to provide a boost to the Campbeltown economy and develop Campbeltown as anattractive place to invest, to visit, to work and do business
- to enhance the transport choices and links for locals and businesses in the Kintyrepeninsula
- to increase visitors to Campbeltown and the Kintyre peninsula and supportexisting tourism markets and develop new opportunities.