Monitoring & Evaluation Report - Campbeltown to Ardrossan Pilot Ferry Service

Transport Scotland commissioned consultants Vector Research with JMP Consultants to undertake monitoring and evaluation of the pilot ferry service.

The objectives set out for the pilot service were:

• to provide a boost to the Campbeltown economy and develop Campbeltown as anattractive place to invest, to visit, to work and do business
• to enhance the transport choices and links for locals and businesses in the Kintyrepeninsula
• to increase visitors to Campbeltown and the Kintyre peninsula and supportexisting tourism markets and develop new opportunities.